To address this void, this study conceptualizes product uncertainty and examines its effects and antecedents in online markets for used cars (eBay Motors). However, the IS literature has focused on seller uncertainty and ignored product uncertainty. This exacerbates product uncertainty, the buyer's difficulty in evaluating product characteristics, and predicting how a product will perform in the future. Online markets pose a difficulty for evaluating products, particularly experience goods, such as used cars, that cannot be easily described online.
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